On November 6, the executive board of SU Women in Communications attended the New York Women in Communications Student Career Conference at the Grand Hyatt Hotel in New York City.
After an early-morning flight and an interesting cab ride, the stylish WIC members were excited to learn about all of the new developments in the media industry. After a heavenly breakfast courtesy of the Hyatt, attendees listened to a welcome address from Linda Kaplan Thaler, President of New York Women in Communications. She is also CEO and Chief Creative Officer of the Kaplan Thaler Group, one of the fastest-growing advertising agencies in the U.S. Helen Wagner, PR manager for 3M also spoke. Mara Schiavocampo, a correspondent for NBC News, gave the keynote address.
The enthusiastic young women left the grand ballroom and went about their day attending their chosen panel sessions. "Broadcast and Cable Journalism," "Digital Marketing and Social Media," "Marketing/Integrated Communications," "Newspaper/Wireless/Online Reporting," "Communications Entrepreneurship," "Advertising," "Magazine Writing for Print and Web," "Public Relations" and "Visual Communications" were featured panels. Professionals on each panel openly discussed their experiences and offered great advice about getting ahead in a challenging, yet rewarding industry.
After a whirlwind of day of panels, students returned to the ballroom for a closing panel entitled "Secrets to a Successful Job Search." Directors from major companies such as Katz Media Group and iVillage-NBC Universal answered questions about cover letters, resumes, internships and interview tips. All panelists stressed the importance of having great knowledge of the company you wish to work for before an interview.
With gift bags in hand, SUWIC members explored Manhattan for a few hours before heading back to campus. The executive board had a wonderful day networking with media professionals and is excited to put their skills to good use!
