11:00 a.m. to 12:20 p.m.
Joyce Hergenhan Auditorium
Antony Young, president of the media agency Optimedia US, will speak on "Profitable Marketing Communication: Strategies for Delivering Marketing Return on Investment." The event is free and open to the public.
Young began his 20-year international advertising career in New Zealand and has held senior management roles in Asia/Pacific, Europe and the United States, including as CEO of ZenithOptimedia Asia, based in Hong Kong, and as CEO of ZenithOptimedia UK Group, based in London. Under his leadership, ZenithOptimedia Asia was twice named Media Agency of the Year by Media magazine, and won Asia's first-ever Cannes Media Gold Lion. Antony was also a founding partner of a specialist digital marketing venture.
Young has developed strategy and executed media campaigns for brands across the globe, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble and Toyota.
He is co-author of "Profitable Marketing Communications" (Kogan Page, 2007), a business marketing book that details the ways in which world-class companies deliver marketing return on investment.
In 2003, Mediaweek named Young one of the top 25 most influential people in the UK media industry.
Optimedia, which specializes in media and communications strategy, manages more than $2 billion in media billings with offices located in six cities.
Questions? Contact Professor Sheehan: bjsheeha@syr.edu
(source: SUNEWS.com)
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