Mindy Stockfield '93
Vice President of Digital Media & Marketing for Disney's Hyperion Books
Friday, Oct. 28th
3pm
Herg (Newhouse 3)
Newhouse alum (Advertising) Mindy Stockfield will be speaking about her work at Disney and Hyperion and transforming the way we look at books. Hors d'oeuvres and a chance to network with Stockfield will immediately follow.
Stockfield is responsible for the overall marketing and promotion of Hyperion and Voice imprint titles. In addition, she oversees the ePublishing and digital media direction for Hyperion, which includes eBook management and driving new platform development on emerging technologies. She also manages partnership opportunities for Hyperion. Previously, Stockfield served as VP for the Disney Channel & Jetix Digital Media Group (now Disney XD) where she oversaw development efforts of applications for the Disney-ABC Television Group's kids channels and brands including DisneyChannel.com, PlayhouseDisney.com, and RadioDisney.com.
Stockfield joined Disney in January 2006 from Cartoon Network, where she served as Senior Director, Marketing. During her eight years there, she oversaw marketing efforts related to the launch of numerous original series, spearheaded the creation of pro-social and multi-cultural marketing initiatives, and played an integral role in the original launch of CartoonNetwork.com. Earlier in her career, she held positions at Disney Online and at Modem Media.
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