Tuesday, April 26, 2011

EVENT: Kristine Welker of Hearst Digital Media

SUWIC's last event of the year will be Kristine Welker, VP of Sales and Marketing for Hearst Digital Media. She was also the former editor of CosmoGIRL!

When: Friday, May 6th
Time: 2:00 p.m.
Where: Newhouse 3, Rm. 250

Come hear her advice about the competitive magazine industry, as well as marketing and digital fields. She will be taking questions and will guide you on how to be successful in this evolving industry.

Friday, April 22, 2011

U.S. e-book Sales Dominate Print

Move over hardcovers, make room for the tablet! For the first time in history, e-book sales have topped the sales of hardcovers and paperbacks in every category. The American Association of Publishers attributes the rising popularity of these unique devices to their portability and wide range of books available. Instead of dusty bookshelves crowded with aging tomes, consumers can build their own electronic libraries on a kindle, nook, or iPad. Prices are competitive and are even available with Wi-Fi, allowing books to be read anywhere.

The great success of e-readers does not come without its disadvantages, however. Profit margins are smaller for publishers and authors are demanding higher royalties. In order to compete with the growing market, authors may cut staff or minimize promotion for their new work.

The popularity of e-books only seems to keep growing. Forget turning pages and losing a bookmark, swiping is the new way to go! Head over to your local Barnes & Noble to get great hands-on experience with the nook, their version of the e-reader. Once you try it, it will be the next item on your wish list!

Thursday, April 7, 2011

EVENT: Fashion PR Maven Kelly Cutrone

SUWIC's next guest speaker is PR maven Kelly Cutrone! Kelly Cutrone is the author of NY Times best seller "If You Have to Cry, Go Outside," star of MTV's hit reality series "The City" and "The Hills," a world-renowned fashion publicist and a Syracuse native. Her upcoming book, "Normal Gets You Nowhere," is now available on pre-sale.

When: Monday, April 11th
Time: 7pm-9pm
Where: Shemin Auditorium, Schaffer Art Building

If you're fashion-obsessed, an entrepreneur, or just like watching "The Hills," be sure to come to this great event!