EVENT: Mindy Stockfield, VP Digital Media & Marketing, Disney/Hyperion

Mindy Stockfield '93
Vice President of Digital Media & Marketing for Disney's Hyperion Books

Friday, Oct. 28th
3pm
Herg (Newhouse 3)

Newhouse alum (Advertising) Mindy Stockfield will be speaking about her work at Disney and Hyperion and transforming the way we look at books. Hors d'oeuvres and a chance to network with Stockfield will immediately follow.

Stockfield is responsible for the overall marketing and promotion of Hyperion and Voice imprint titles. In addition, she oversees the ePublishing and digital media direction for Hyperion, which includes eBook management and driving new platform development on emerging technologies. She also manages partnership opportunities for Hyperion. Previously, Stockfield served as VP for the Disney Channel & Jetix Digital Media Group (now Disney XD) where she oversaw development efforts of applications for the Disney-ABC Television Group's kids channels and brands including DisneyChannel.com, PlayhouseDisney.com, and RadioDisney.com.

Stockfield joined Disney in January 2006 from Cartoon Network, where she served as Senior Director, Marketing. During her eight years there, she oversaw marketing efforts related to the launch of numerous original series, spearheaded the creation of pro-social and multi-cultural marketing initiatives, and played an integral role in the original launch of CartoonNetwork.com. Earlier in her career, she held positions at Disney Online and at Modem Media.

EVENT: Branding Yourself + Creating a Digital Identity

When: Thursday, Nov. 3rd
Time: 7 pm
Where: NH 3, I-3 Center, Rm. 432

Want to set yourself apart from the crowd? Learn how to turn your strengths into compelling assets at this advice panel. No matter your level of experience or field of interest, creating a unique digital identity can propel you forward. We’ll discuss using LinkedIn effectively, the benefits of blogging, how to control what employers see when they Google you and more!

Panelists:
Trevor Elwell, Social Media Manager, Brand-Yourself.com

Trevor is the Brand Manager and Community Manager for BrandYourself.com, a startup company based in Syracuse that specializes in helping its users get high quality content that they control to the top of search engines. He is a 2011 grad of SU’s Bandier Program.

Bridget Lichtinger, Assistant Director, Newhouse CDC

In addition to assisting Newhouse students with everything from cover letters to internship searches, Bridget serves as the liaison between Newhouse alumni and the CDC. She plans special events including the CNY Communications Consortium, Career Day for freshmen and guest speakers.

Kelly Lux, Social Media Strategist, iSchool

Kelly provides guidance across the iSchool on how to best use social media to evolve relationships with employers, alumni, faculty, staff and students. She works to expand the public's awareness of the school and delivers content through a variety of media.

Dr. William Ward, Professor of Social Media, Newhouse

Dr. Ward, a.k.a DR4WARD, is the Social Media Professor at Newhouse. DR4WARD is known for providing useful content and consistently engaging with his followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of social media.

Apple Updates iPods

Apple released the latest version of its popular iPhone on Tuesday, the iPhone 4S. Apple CEO Tim Cook announced updates to the iPod Nano and iPod Touch. Lower prices and feature and style upgrades will arrive just in time for the holiday shopping season.

The new Touch is Apple's most popular iPod and will now be available in black and white. It will also get a $30 price cut to $199 for 8GB of storage, $299 for 32 GB and $399 for 64GB. The Touch will run Apple's new iOS5 operating system, maintaining its status as an iPhone without a phone. It will ship October 12.

The Nano is receiving a different upgrade. For people who use the 1.5 inch screen as a clock, they will now have 16 clock faces to choose from. The Mickey Mouse watch is now available and Mickey's hands spin around to tell time. It's also lower in price, $129 for 8GB, $149 for 16GB and $49 for 2 GB.

EVENT: Resume and Cover Letter Workshop

When: Friday, October 7

Time: 3-4 p.m.

Where: CDC, Newhouse 3

Join us at this CDC-run seminar about resume preparation and cover letter writing. Whether you have a resume already or not, this is a great way to get started or polish up what you have at the beginning of the semester. You can come prepared with questions, or just stop by to get a head start!