Pinterest. You’ve probably heard of
it but do you actually know what it is? Pinterest is considered to be yet
another social media website. It’s a social photo sharing website. Basically,
people post pictures of things that they are interested in (food, travel,
jokes, memes, etc.) and you can basically browse anyone in the Pinterest
universe’s profile.
So, why is this important?
Companies (especially media companies) are beginning to use Pinterest to give
their fans a better idea of what their company is about. The Gap has
extensively developed their Pinterest board to communicate with their
customers. One of their boards is called “Denim Icons,” and it highlights some
of the most famous “denim wearers.”
Other companies used their
Pinterest boards simply to express the company’s interests. Magazines geared
towards children and families have boards that highlight “Easy-to-make meals”
and activities to do on a rainy day. If people are unsure of what a certain
company does, they can take a look at their Pinterest boards to get a feel for
what the company is all about.
We all know just how much companies
use Twitter, Facebook and LinkedIn to promote their company. However, the
Pinterest wave is extremely new, but expect to see more and more companies
expanding their social media presence to Pinterest.
